advertising

In today’s society when there is a tendency of globalization and international cooperation among countries. Our life standard is very high and our need of selling and buying has been increasing very fast, too. So, how to attract the users and customers, the companies have had many ways to attract and stimulate the customers by advertising. They always know how to create and innovate them in order to be successful in selling their products.

Indeed, we could be seen and heard many advertisements through mass medias (televisions, radios, telephones, internet… ) or newspapers, magazines, leaflets etc. sometimes, the products was advertised through the advertising poster at some public places such as railway stations, airports, bus stops or cinemas so on. Many companies choose the mass media to advertise for its popularity.

Each of the days, there are a lot of products are advertised many times on the TV, internet so on such as: shampoo, clothes, medicine, household equipments. These ads are very impressive and attractive watchers and listeners. They were shown time after time in a day. They also were performed by famous models, singers or actors to affirm their company’s brand and have very firm belief from customers. Furthermore, languages are very easy and impressive to understand and remember even children. For instance: a beautiful song for “ZIN ZIN” milk advertising in Viet Nam. All above reasons are to answer for question “Why do you remember the ads?”. http://www.youtube.com/watch?v=XLfNT-BT1po&p=CE5B77B5F56F24BA&playnext=1&index=12

Although the ads sometimes make people feel uncomfortable and boring. Especially, they are watching or listening their favorite films and sports. Nevertheless, by the impressive and their creation and innovation I still believe that the ads will encourage people in buying the products because people’s character is curious and they always wish to make them more beautiful and perfect.