I recently saw a very effective advertisement for Softbank on television. First, the ad is funny. You see a family including a dog in Hakone. The dog is father. They go trip and grandmother says “I’ll have a husband and he’ll be your father or grandfather.” Second, a man comes in the room and he is very young and cool. He is younger than father. The father opposes the marriage but the daughter doesn’t oppose. Finally, the father admits the marriage because a member of family discount will increase. The ad is trifling but people gaze. However, at the end of the ad, you see a catch phrase, “You should give grandmother a cell phone on Respect for the Aged Day.” It means that old man can use the cell phone easily. In conclusion, the ad is effective because you keep watching it until the end and you remember it later.
http://www.youtube.com/watch?v=WrQGjHQOuPw&feature=related
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